3/21/2023 0 Comments What is the best zodiac sign![]() ![]() Using zodiac population estimates we looked out for differences in the data and the uneven distribution of birthdays throughout the year (turns out there aren’t that many Aquariuses!)ĭisclaimer: Results for Cancer should be taken with a grain of salt. We also looked into the search behind each sign to see what other data we could reveal. Using data from 2020, we found the most and least searched for pairs of zodiac signs in Google, totalling almost 19 million searches overall. No matter what you say, we know you want to know. To honor Valentine’s day, we ran an analysis on hundreds of thousands of zodiac-related keywords using our search intelligence tools to find the most loved Zodiac sign. ![]() And for the true believers, the new believers, and those in denial, the best place to search for meaning is the same: Google. ![]() Almost all of us know our zodiac sign and the traits we supposedly have, and a solid chunk of us take it seriously. We can only imagine the number would be higher if it included the amount of semi-believers and recent quarantine hobbyists. That’s why it’s no surprise that nearly ⅓ of Americans said they believed in astrology in a 2017 Pew Research survey, and why it’s recently enjoyed a surge of popularity especially among younger generations. ![]() In a tumultuous world we search for meaning anywhere we can scrounge it up, trying to make sense of why we are the way we are. Self-understanding has become more important than ever. The Most Loved Zodiac Sign, Search Intelligence, and Why I’m Glad I’m not a Gemini ![]()
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